Frequently Asked Questions

Frequently Asked Questions

We hope your questions will be answered within these FAQs. If your question is not here, then please get in touch with us at as we will be happy to help.

Who can become a Tourism Ambassador?

  • If you work in tourism
  • If you work with visitors
  • If you live in the area
  • If you study in the area

What are the online training modules?

A range of free interactive online training modules have been produced to increase knowledge about Denbighshire. This approach allows everyone to learn at their own speed, convenience and location.

Modules on different themes have been produced to allow you flexibility in completing all modules or just those relevant to you. The modules are a mix of text, images and films as everyone learns differently. The initial 11 modules are –

  1. Welcome to Denbighshire
  2. Denbighshire Towns & City
  3. Walking in Denbighshire
  4. Cycling in Denbighshire
  5. History & Heritage in Denbighshire
  6. Welsh Language & Culture
  7. Arts in Denbighshire
  8. Food & Drink in Denbighshire
  9. Clwydian Range & Dee Valley Area of Outstanding Natural Beauty
  10. Pontcysyllte Aqueduct and Canal World Heritage Site
  11. Coastal Denbighshire
  12. Sustainable Tourism in Denbighshire

Will the modules be focussing on specific areas of Denbighshire?

Denbighshire County Council have been successful in receiving funding for this project through the Welsh Government Rural Communities – Rural Development Programme 2014-2020, which is funded by the European Agricultural Fund for Rural Development and the Welsh Government. Therefore, the modules will be focussed on Rural Denbighshire in the first instance although additional modules covering Coastal Denbighshire will be added in due course.

Are any of the modules mandatory?

Yes – you must complete ‘Welcome to Denbighshire’ and ‘Denbighshire Towns & City’ before accessing any other modules of your choice.

Will there be different levels to the training?


  • Bronze – Complete 3 modules
  • Silver – Complete 6 modules
  • Gold – Complete 9+ modules

How many online modules do I need to complete to become a Tourism Ambassador?

In order to become a Tourism Ambassador (Bronze), you must complete 3 modules (2 mandatory and 1 of your choice).

Will the modules be assessed?

Yes, basic testing to confirm your learning will take place throughout the modules. The ‘pass’ score is 80%. There will be opportunities to re-take any of the modules.

How long will it take to complete each module?

On average, each module will take approximately 30 minutes to complete (although some maybe slightly shorter/longer).

Are the modules available in Welsh and English?

All the modules will be available in Welsh and English.

Will there be any promotional materials available for completing the modules / becoming a Tourism Ambassador?

Yes, the following are available for free –

  • Certificates
  • Tourism Ambassador branding to use in your marketing materials
  • Pin badges
  • Stickers for doors & windows

Will there be any opportunities to go on learning journeys / face to face training to enhance the online learning?

Yes – face to face training and learning journeys will be organised to compliment the online learning and provide an opportunity for everyone to network with other Ambassadors, share best practice and feed into future tourism planning.

Will the modules be updated or new ones introduced?

Yes – modules will be updated as and when required. New modules will be introduced as required. The system will notify users when a module has been updated and if any new content has been uploaded.

Will any other online resources be available?

Yes – the website has a ‘Resources’ section where you can find a whole host of useful information and links to compliment the modules.

Where can I find the online training modules and resources?

The modules and resources can all be found on the Tourism Ambassador website – /

Denbighshire Tourism Ambassador logo

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