Carmarthenshire Ambassador FAQs

Frequently Asked Questions

We hope your questions will be answered within these FAQs. If your question is not here, then please get in touch with us at and we will be happy to help.

Who can become a Carmarthenshire Tourism Ambassador?

  • If you work in tourism
  • If you work with visitors
  • If you live in the area
  • If you study in the area

However anyone with an interest in the scheme or wishes to deepen their knowledge on all that makes Carmarthenshire a special place are welcome to participate and become a Tourism Ambassador.

What are the online training modules?

We are producing a range of free interactive online training modules to increase knowledge about armarthenshire. The modules focus on different themes, and are a mix of text, images and films.

The first 3 modules are:

  • Introduction to Carmarthenshire
  • Carmarthenshire’s Towns and Villages
  • Carmarthenshire’s Food & Drink

More modules will be added in the coming months, so please look out for;

  • Carmarthenshire’s Coastline
  • Carmarthenshire’s History and Heritage

Are any of the modules mandatory?

Yes, you must complete the first 3 modules to become a Bronze Level Ambassador, before accessing any other modules of your choice.

  • Introduction to Carmarthenshire
  • Carmarthenshire’s Towns and Villages
  • Carmarthenshire’s Food & Drink

Will there be different levels of training?

Yes, three levels.

  • Bronze – Complete 3 modules
  • Silver – Complete 6 modules
  • Gold – Complete 9+ modules

How many online modules do I need to complete to become a Carmarthenshire Tourism Ambassador?

In order to become a Carmarthenshire Tourism Ambassador (Bronze), you must complete 3 mandatory modules. You will then be able to choose which modules you take next.

Will the modules be assessed?

Yes, basic testing to confirm your learning will take place throughout the modules. The ‘pass’ score is 80%. There will be opportunities to re-take any of the modules.

How long will it take to complete each module?

On average, each module will take approximately 30 minutes to complete (although some maybe slightly shorter/longer).

Are the modules available in Welsh and English?

All the modules will be available in Welsh and English.

Please be sure you complete the whole course in the language of your choice, because we cannot guarantee to keep your scores if you swap languages.

Will there be any promotional materials available for completing the modules / becoming a Carmarthenshire Tourism Ambassador?

Yes, the following are available for free –

  • Certificates
  • Badges for you to promote on your website and social media channels

Will there be any opportunities to go on learning journeys / face-to-face training to enhance the online training?

Yes – face to face training and learning journeys will be organised to complement the online learning and provide an opportunity for everyone to network with other Ambassadors, share best practice and feed into future tourism planning.

Will the modules be updated or new ones introduced?

Yes – modules will be updated as and when required. New modules will be introduced as required. We will notify users when a module has been updated and if any new content has been uploaded.

Will any other online resources be available?

Yes – the website has a ‘Resources’ section where you can find a whole host of useful information and links to complement the modules.

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