Ahead of Wales Tourism Ambassador Week (16-22 November), Carmarthenshire County Council has celebrated its growing network of Tourism Ambassadors, with more than 30 people recognised at a special awards ceremony held at County Hall, Carmarthen on 9 November.

The third annual awards ceremony saw ambassadors receive recognition from, the county council’s Cabinet Member for Regeneration, Leisure, Culture and Tourism, Cllr Hazel Evans, for their role in helping visitors discover and enjoy the very best of Carmarthenshire.

“Our Tourism Ambassadors play a vital role in helping visitors get the most out of their time in Carmarthenshire. Their enthusiasm, local knowledge and pride in the county help create memorable experiences and encourage people to discover more of what we have to offer. Wales Tourism Ambassador Week is a wonderful opportunity to celebrate their contribution and encourage others to join the scheme.”

Wales Tourism Ambassador Week celebrates the people who provide visitors with a warm welcome and inspire them to explore more attractions, experiences, food, drink and culture.

The Carmarthenshire Tourism Ambassador Scheme is a free online programme that helps people and businesses develop a deeper knowledge of the county and confidently promote its attractions, activities, food and drink, culture and heritage. Open to anyone with a passion for Carmarthenshire, from accommodation and attraction providers to retail staff, volunteers, students and event organisers, the scheme equips ambassadors with the skills and insight to enhance the visitor experience.

Registration is quick, easy and free. Whether you work in tourism, hospitality, retail or simply want to champion the county, becoming a Tourism Ambassador is a great way to share your passion for Carmarthenshire and help showcase everything it has to offer. To find out more and sign up, visit the Carmarthenshire Tourism Ambassador Scheme website.